First, choose a shaving cream or shaving soap with natural oils that are kind to your skin. Avoid cheaper glycerin-rich soaps, shaving gels, and foams.
Soften your shaving brush in warm water for a few minutes and make sure to use a quality shaving brush - we recommend one made of badger hair
Create a smooth lather by working a small amount of cream around your shaving bowl with your brush, then balance the amount of cream and water to produce a smooth paste. If you're using shaving soap stir the soap and water until you have a rich cream.
PRO-TIP: Add water if it gets too thick.
Brush the lather on to your face using circular movements, take your time, and make sure you cover all the bristles evenly. You're ready to shave.