Further proof that beards are here to stay…

Mountain Dew has launched a major advertising campaign for its newest product, Mountain Dewshine, it’s take on a non-alcoholic moonshine with a twist. In this campaign, called “Let your beard down”, Rich Brown wanted to feature some of the burliest beards to set the tone for this new exciting product. All aboard the BEARDwagon!

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The Beards

Featured among a few of the Austin Facial Hair Club’s fiercest is Bossman Brands Founder Stephen Condon in one of 4 shorts released for the campaign.

Lumber Jack

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Muddin’

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The Welder

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Ain’t no fad

Equally refreshing as their drinks is a major company like Mountain Dew getting behind the beards, proving that they’re not just a trend. Wanting to portray this campaign in a timeless and manly light, Mountain Dew chose beards to represent that vision; The choice to use thick, groomed and long beards to represent their product bucks the notion that the fad is ending or even simply that beards are a fad. Get on the BEARDwagon or get out of the way!

  • Oct 30, 2017
  • Category: Blog
  • Comment: 1
Comment
Robert Kuhn September 27, 2017

If they ever need a white haired badass I am their guy, lol ?

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