I have had a beard for years never used any beard products figured they were not for me, and frankly didn't care to try any beard products. I have two bearded brothers and they recomended your "jelly" . After consulting my significant others opion on what may be a good flavor.  I decided I would try "magic". She is not the biggest beard fan to begin but she let's me do me and never complains. Gentlemen let me tell you something, whatever is in this "magic" unleashed something inside my woman! She can't get enough. Like a moth to a flame, she is in, on, around, me and the beard like something I have never experienced before. So does the product make my beard softer, easier to manage? Yes it does! As an added bonus it has cast a spell on my special lady making her act like a wild and crazy teenager!!! And fellows that is enough to make a believer out of me!

Love the jelly consistency and fragrance.

My 1st purchase was the Jelly in Magic, loved the way it worked. Started getting compliments on how good I smelled. Bought the sample box couldn’t decide which I liked more, now I have bottles of every scent! My goatee feels and looks good, the itchiness is gone. Also started using the conditioner and bar soap. Thanks for the great products

I’ve used all the top brands and this oil is by far my favorite. The Jelly just smells better, longer and I don’t have to use butter if I don’t want to.

So many oils out there now but this Beard Jelly sets itself apart from the crowd. Love the bottle it comes in as well. Easy to travel with and super easy to apply.