My Shopping Cart
80%
lazyload
TLDR - Yes. Now, grab some beard products and don’t shave.

There’s a long-standing debate about whether or not women prefer men to be bearded or clean-shaven. Clean-shaven men preach about the benefits of a “well-groomed” man and bearded men counter with the many benefits of having a well-groomed face blanket. While both sides do have their points (that was hard to say) the only real way to find out was to poll women and see what they think. In this article, we’ll take a look at multiple polls done, what they state, and where we should go from here. Throw some Bossman Jelly Beard Oil in that beard and let’s do this.

Neave and Shields Study

A study was done in 2008 on the effects of facial hair on women's perceptions of men's attractiveness, masculinity, and dominance. Female participants were asked to rate male faces based on average attractiveness. The faces displayed showed different stages of facial hair growth; clean-shaven, light stubble, heavy stubble, short beard, or full beard. Women rated the different faces based on masculinity, aggression, dominance, attractiveness, and social maturity and whether they would see themselves being with the man for a long or short period of time.

The study found that women preferred light stubble in terms of attractiveness and could see themselves being both short and long term partners. The face with a full beard, while being beaten out by short stubble, was viewed as the most dominant, aggressive, and socially mature.

One point for stubble. Three points for a full beard. In our very biased opinion.

Tessa R. Clarkson’s Study

In a study done by Tessa R. Clarkson at the University of Queensland, women’s short- and long-term attractiveness to facial hair and facial masculinity were judged using varying degrees of facial hair growth. The study found that “highly masculinized faces were rated as more attractive than every other level [of] masculinity for both short-term... and long-term conditions.” In addition, it was found that “the most feminine faces were rated as least attractive for both short-term... and long-term attractiveness.”
These two studies show positive trends towards women favoring men with facial hair. In our still very biased opinions, we expected to hear just that, and even if we heard the opposite would condone growing your beard as long as possible. Beards are a sign of dominance and masculinity and are a distinct feature that’s noticed when you walk into a room of non-bearded men. We suggest you buy some Boss Booster, wash your beard with the best beard soap money can buy, and by all means don’t shave your beard.

FREE SHIPPING ON DOMESTIC ORDERS OVER $35